On Monday, October 25th, 2021, the PSA (Philippine Statistics Authority) announced the official endorsers for the PhilSys ID during a virtual press conference. The PhilSys ambassadors are none other than celebrity couple, Sarah Geronimo-Guidicelli and Matteo Guidicelli.
The couple was named as the endorsers in a digital launch and this also involved them going through the PhilSys Registration process.
Sarah and Matteo are the PhilSys Ambassadors
Sarah and Matteo shared their happiness and excitement after being named as the endorsers for this new identification system.
“Nagpapasalamat po kami sa Philippine Statistics Authority sa pagpili sa amin bilang PhilSys ambassadors. Marami pong benefits na makukuha ang mamamayang Pilipino with the Philippine Identification System,” said Sarah.
Matteo added, “‘Nung nalaman po namin ‘yung tungkol dito sa National ID, I was very excited, I even told Sarah about it. Talagang na-excite kaming dalawa, kasi maraming matutulungan [ang PhilSys] sa bansa natin and abroad.”
Video Campaign of the PhilSys ID
PCOO (Presidential Communications Operations Office ) Director Vinci Beltran, hosted a video that ran for 20 minutes which featured Sarah and Matteo trying their hand at the official PhilSys registration site. The couple shared that it allowed them to easily access the PhilSys portal. By signing up and logging on to the website portal, they were able to accomplish the registration step themselves.
Check out this video with Sarah and Matteo as PhilSys ambassadors
They showed the viewers how convenient and easy it is to complete the registration step, which is Step 1 out of three necessary steps in applying for the PhilID.
Mr. and Mrs. Guidicelli went through the registration step by step for the viewers while also providing brief reminders on security measures to be followed all throughout the process of registration in order to protect the application.
As for the remaining steps, PhilSys Step 2 and PhilSys Step 3 Registration, this would require having physical meetings with the registration workers and PhilID delivery providers, the applicants were reminded to practice social distancing and disinfection after the completed transactions.
Both Sarah and Matteo stressed the need for physical distancing, as well as wearing face shields/face masks when at PhilSys registration centers.
Video: First Video Ad of Sarah and Matteo for PhilSys ID
Check out this video below which showcases the first TV ad commercial of Matteo and Sarah about the Philippine National ID:
In conclusion, Sarah and Matteo advised the audience to take advantage of their chance to register for the PhilSys.“Mga kababayan, narito na ang PhilSys. Hinihikayat po namin kayo na mag-register [because] this will be great for our country,” said Matteo. Sarah also urged people in the Philippines to assist with the registration of family and friends.
The partnership between the Philippine Social Agency and the PCOO had previously unveiled the official marketing campaign for PhilSys called @#IDNatin”. It also included a PhilSys Jingle, produced and written by HIT Productions Inc., which is featured in this video.